We will identify the incomplete, incorrect, outdated, redundant, non-standard or erroneously formatted data and correct them.
Product data cleansing is the act of correcting, completing, and standardizing product attributes to create a healthy, hygienic, and clean product feed, all in an effort to provide an excellent customer experience.
While product data cleansing and optimization go hand in hand, product feeds should always be in good health before heavy optimization takes place. This means, making corrections, filling in missing information, and standardizing your product data before enhancing (i.e. customizing, adding additional product attributes, etc.)
Key advantages of product data cleansing include:
- Fast-moving data supply to customers
- Enhancing accuracy, minimizing buying errors and consequently lowering the rate of product returns
- Removing duplicate or extraneous data
- Cleansed data enables effective search for an accurate product discovery by customers
- Consistent presentation of product data
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